Xinyuan Han is a marketing professional with experience in digital marketing, market research, and marketing strategy. Currently pursuing a graduate degree in Integrated Marketing at NYU, Xinyuan has worked as a Marketing Assistant at Tim Hortons' Popeyes in Shanghai, managing social media content, analyzing key sales metrics, and optimizing marketing strategies. Previous roles include marketing positions at 4-Ins International Trade Co. and Washington Preparatory School, where Xinyuan contributed to social media growth and business development. Additionally, Xinyuan led a viral campaign for Vedett Bear IP, enhancing brand awareness through creative consumer engagement.